In our Enterprise Highlight sequence, we spotlight one among our retailers to study extra about their enterprise and the way they method eCommerce.
On this installment, we will probably be interviewing We Promote Mats. They’re an eCommerce retail enterprise that sells EVA foam ground mats, gymnastics mats, and health mats. Their major market is to house customers, however additionally they promote fairly a bit of froth flooring to commerce present exhibitors, faculties, martial arts studios and different companies.
1. Do you’ve an organization mission assertion?
Properly Promote Mats is a household enterprise that focuses on offering its clients with service, worth, and secure, high quality merchandise. We try to create monetary safety for our household, our workers, and their households whereas making all really feel valued for his or her contribution as we share within the success of the corporate. We’ve got and can proceed to assist our area people by means of charitable work and endlessly switch our data and expertise to different entrepreneurs who wish to comply with in our footsteps to success.
2. How do you differentiate your self from the competitors?
We’ve got larger high quality, higher pricing, and the widest choice of colours. We additionally pleasure ourselves on responsive customer support. We offer an genuine presence on Instagram and Fb the place clients can direct message us any time.
3. Discuss your eCommerce journey. How did you get to the place you might be?
We started promoting foam tiles on eBay in 2006 out of a house storage. The enterprise shortly grew as there was little or no competitors on the time. At the moment Amazon had simply made the transition from strictly books/CDs to different gadgets and we obtained in at that very early time with foam and later gymnastics and health mats. As competitors entered our house, we had the historical past, the rankings, the critiques to be on high. As a result of the gymnastics mats are very giant, Amazon didn’t wish to warehouse them. That led to changing into a drop-shipper (direct success to Amazon’s clients). Sadly we are actually seeing extra competitors on Amazon who’re promoting at a lower cost, but their high quality is horrible. We’re at present optimizing our Amazon listings with contemporary photos, partaking A+ content material and a brand new storefront.
Our personal web site gross sales had been manner down in recent times so we redesigned our website and moved it from Magento to Huge Commerce in August of 2019. We’re starting to see a rise in on-line conversions not solely with a quicker, extra user-friendly website, however we even have a really partaking social media presence, common e-mail advertising, aggressive promotions, common running a blog, and new Google Adwords campaigns. Evaluate our Black Friday weekend from 2018: $9,000 in income in 2018 (Thurs-Mon) to $24,000 in 2019.
4. How does your organization take care of Amazon? (Battle them? Be a part of them? Ignore them?)
They’re our #1 gross sales channel however want to ultimately turn out to be much less reliant on them. They’ve been good to us!
5. What recommendation would you give to a brand new enterprise simply getting began in eCommerce?
It’s essential to have a quick, buyer pleasant web site, be prepared to spend cash on promoting, and supply glorious customer support.
6. What’s the greatest lesson you’ve discovered since launching your on-line retailer?
Options don’t essentially work “out of the field” on any eCommerce platform. We had many technical challenges within the first three months and nonetheless do. It may be irritating as a result of clients at this time count on the “Amazon” expertise and it’s very onerous to try this when you’re a small firm. (However I’m assured we will get there in time as we develop as an organization).
Try the wesellmats.com at this time and see their wonderful merchandise firsthand!.
Wish to know the way EYStudios can assist your BigCommerce website? Name us at 678-402-6378 or e-mail us at data@eystudios.com.
