McFarlane Toys Retailer, a subsidiary of McFarlane Productions, is an organization that prides itself on creating extremely detailed collectible figures from motion pictures, comedian books, music, video video games, and sports activities.
The founder and CEO of the eponymous model is Todd McFarlane, the legendary comedian guide artist with a notable run on “The Superb Spider-Man” and creator of “Spawn.”
Travis Pyan, Director of Digital Technique and Gross sales at McFarlaneToysStore.com, was tasked with growing a brand new on-line storefront. Primarily based on prior expertise with EYStudios, he knew precisely who to name.
“We had a good timeframe to get this performed, however you guys have been prime of thoughts for me,” Travis instructed us. “We would have liked an organization that not solely might pull this off, however they wanted to have a respect and understanding of the form of product we provide.”
That form of product understanding at EYStudios begins proper at our CEO—Eric Yonge.
“Anyone that is aware of me is aware of that I’m a giant comedian guide man,” Eric stated. “I used to be completely bonkers for Todd McFarlane’s paintings within the 80’s and 90’s, and I’ve adopted him and his firms ever since. Getting this website completed in time was going to be a crunch, however there was no approach I used to be going to show it down!”
EYStudios labored carefully with Travis to get the location completed. BigCommerce remained proper alongside the groups to ensure the transition was clean and productive.
The very best information is that attributable to a social media blitz (powered by McFarlane himself) and excessive demand for an incredible new line of merchandise, McFarlaneToysStore.com launched with monumental gross sales numbers.
“In all my years of challenge administration, I’ve by no means seen something like that launch,” stated Chris Kosiba, challenge supervisor for the brand new website. “Often it’s a gradual build-up in gross sales, however these guys knocked it out of the park from the get-go. It was a whole lot of enjoyable to witness.”
With such a profitable starting on BigCommerce, Travis and the McFarlane Toys Retailer staff are actually setting their sights on including and refining parts on the shop by EYStudios’ Runway program.
“There’s a lot we wished to do on the shop, however getting it launched was the primary precedence,” Eric added. “Now, we will work on actually nailing some cool new additions to completely notice the potential of the McFarlane model.”
The EYStudios staff could be very grateful for the connection now we have with Travis and happy with having the ability to contribute to the McFarlane Toys Retailer model with this nice new website on BigCommerce.
