There are numerous methods for selecting merchandise to promote on the Amazon market. On this article, I’ll discover a 5-step technique that makes use of info supplied by Amazon on all merchandise in its catalog, accessible by anybody.
Step 1: Browse a Class’s Finest Sellers Record
Establish extremely trending merchandise with comparatively little competitors. These are merchandise which might be promoting in excessive volumes, however haven’t been found by the highest sellers.
Amazon discloses its top-selling merchandise for every class by way of the “Finest Sellers” lists and the Amazon Finest Sellers Rank for every ASIN — Amazon Normal Identification Quantity.
Navigate to any class (equivalent to Toys & Video games or Furnishings) or a subcategory (equivalent to Toys & Video games > Arts & Crafts or Furnishings > Rugs) to discover a Finest Sellers listing of the 100 top-selling merchandise.
The Finest Sellers tab in every class lists the highest 100 merchandise.
The Finest Sellers lists are up to date hourly based mostly on the Amazon Finest Sellers rank for every ASIN. To find the Finest Sellers Rank for every product, scroll all the way down to its Product Info part.
Finest Sellers Rank for every product seems in its Product Info part.
Amazon presents the Finest Sellers Rank for the guardian class (Toys & Video games within the instance above) and likewise for the subcategory (equivalent to Toys & Video games > Video games > Board Video games.)
Step 2: Analysis Every Finest Promoting Product
Ranging from #1 on the Finest Sellers listing of your class alternative, open every product in a brand new browser tab and click on on its “Used and new” hyperlink to view all sellers.
Click on on a product’s “Used and new” hyperlink to view all sellers.
Search for the next particulars, which, when discovered collectively, point out a powerful alternative for promoting on Amazon.
- Amazon itself is not promoting on the itemizing.
- A low variety of sellers. Underneath 5 is greatest. Underneath 10 is nice.
- A low variety of Achievement by Amazon sellers. Zero is greatest. Underneath 5 is nice.
- A smaller producer. Steer clear of the biggest producers, except you’ve a connection to purchasing from them. For instance, within the Toys & Video games class, Hasbro, Mattel, and Fisher Value would probably be more durable to promote.
To remain organized together with your product analysis, document in a spreadsheet the ASIN for merchandise that possess not less than three of the 4 thresholds above. You possibly can then create a brief listing of ASINs which may be sturdy sellers.
Step 3: Analysis the Provider
When you’ve recognized potential merchandise, establish the producer or provider. To do that, search the model (from the Amazon itemizing) on Google.
Search a model title (from the Amazon itemizing) on Google to find its producer or provider.
If a Google search on the model title doesn’t reveal the producer or provider, search the product title. If it’s bought on different websites, search for the producer or model.
When you’ve recognized the provider, navigate to its web site to seek out contact info for, if potential, the provider’s wholesale division. That is normally within the header or footer part.
Step 4: Contact the Provider
Subsequent, attain out to the provider by way of e mail with a easy message, equivalent to:
Howdy [supplier name or supplier wholesale rep]. My title is [your name] and I’m concerned with promoting your merchandise by means of my ecommerce retailer. Are you able to please direct me to one of the best particular person to talk with?
Your aim with this preliminary e mail is to point out the provider that you’re a potential purchaser of its merchandise.
If potential, communicate on the cellphone with somebody from the provider’s wholesale division. Focus on your curiosity intimately. Tackle if you’re drop transport or wholesaling, the place you’re planning to promote, and the worth and fee phrases.
Finalize your entry to promote the merchandise with a distribution settlement. This can grant you the rights to market and promote the merchandise from that provider on Amazon.
Step 5: Begin Promoting the Product on Amazon
The ultimate step is to promote the possibly worthwhile product on Amazon to know for those who’ve discovered a winner.
Check the product for 60 days. Carefully watching its ASIN, adjusting costs to compete with different sellers, and optimize the itemizing for Amazon search.
In the event you want help with any of this, use a freelancer market — equivalent to Upwork, FreeeUp, PeoplePerHour — to rent an Amazon specialist to handle the itemizing for you.
After the 60 days, assess the efficiency of the product and decide if it’s worthwhile to maintain in your stock. Whether it is, proceed to inventory and optimize for extra gross sales. If not, take away it and give attention to one other product.
In my expertise, for those who follow this technique all year long, you’ll have a powerful probability of discovering a success in every retail season as new merchandise and producers seem within the Finest Sellers lists.
