In August, EYStudios celebrated 16 years of being in enterprise. A lot of our present purchasers could not understand this, however EYStudios began out solely designing storefronts for Yahoo! Shops.
Because of the help of Yahoo!, EYStudios went from a nothing firm into one in every of their high companions in only some years time. Again then, earlier than a lot of right this moment’s ecommerce platforms even began, Yahoo! Shops have been THE vacation spot for e-commerce. Flash ahead to right this moment, and plenty of retailers have by no means even heard of the platform.
Resulting from years of dangerous company insurance policies and a myriad of musical-chair management adjustments, Yahoo! Shops started to stagnate after which fall behind the quickly evolving ecommerce panorama. New retailers weren’t being added, and it appeared like the whole technique was about retaining present retailers in any respect prices. This was not a enterprise mannequin that I may get behind, and so I made the very troublesome choice for EYStudios to exit our Yahoo! partnership.
After I did that, there was part of me that hoped I used to be being too rash—that Verizon shopping for Yahoo! would flip it throughout. Possibly the much-needed technological developments would lastly happen, and it could start attracting new retailers. It by no means did.
If I had not made that decision, I can confidently state EYStudios can be out of enterprise. I’m an enormous believer that the companies that don’t adapt—die. That’s what EYStudios did—we efficiently tailored to eCommerce platforms like BigCommerce and Magento, turning into Accomplice of the Yr for each manufacturers.
Yahoo! has been dying a gradual dying for years, beginning with a “mind drain” of a few of their greatest and brightest expertise, adopted by a constant exodus of retailers which have had sufficient. Different Yahoo! expertise companions adopted our lead and started investing elsewhere. The excellent news is that many of those good people discovered higher houses, notably at BigCommerce.
EYStudios has efficiently migrated fairly just a few retailers off of Yahoo! onto BigCommerce, which appears to be one of the best match for many that we encounter. Hardly a month goes by the place we don’t hear from a service provider who calls and tells us, “I’ve to get off Yahoo!” Recently, it’s gone from a gradual trickle to a torrent of re-platform urgency.
We’ve achieved it a lot now that we’ve the method right down to a science. We’ve discovered every part, from migrating your information to enhancing your consumer expertise by way of using new programming instruments and design best-practices. With budget-friendly choices like our new IGNITE bundle, it’s by no means been simpler to discover a new house on BigCommerce.
I’m eternally grateful for my time with Yahoo!, however finally it’s a platform of the previous. All of us, Yahoo! included, have a accountability to do what’s greatest for you—the service provider. If “greatest” can now not be achieved, it’s time to contemplate different choices. We are able to current these to you.
P.S. Do you know that EYStudios is the present BigCommerce Accomplice of the Yr? We all know what we’re doing and might get you mounted up!
