Hey, y’all! Welcome again to episode 14 of the Southern Fried Ecommerce Podcast from EYStudios. This week along with our cohosts Jay Brimberry and Emily Faulkner, we’re joined by Ivonna Gonzalez, Lead Digital Account Supervisor right here at EYStudios. Ivonna was additionally the latest winner of the EYStudios Tradition Award for embodying the tradition of EYStudios with all the pieces she does.
We began out this episode with an try at a cheer from Jay which was met with clear skepticism from Emily. We then mentioned weekend plans which for Emily consists of adorning sugar cookies with an abundance of icing and sprinkles and Ivonna will likely be visiting the Atlanta Botanical Gardens to see their Christmas gentle show. Jay will likely be down a baby this weekend whereas his daughter visits grandparents and he’s trying ahead to solely having a 4-month outdated child to maintain monitor of. He provided pearls of parenting knowledge like “they simply stare at you” and made us all understand how straightforward parenting actually is. Jay then jumped into asking Emily and Ivonna in the event that they thought celebrating Festivus on the podcast is a good suggestion. Festivus is a fictitious December twenty third vacation from Seinfeld that’s now celebrated in actuality by followers of the present. The concept behind Festivus is airing grievances and Jay believes that is the proper time to air grievances with every worker. Ivonna and Emily had issues about that presumably not being one of the best of concepts.
With that, we moved onto the eCommerce information of the week starting with “Increase Cost Choices to Convert Extra” from Sensible Ecommerce. This text mentioned fee choices together with purchase now, pay later, cell funds, and cryptocurrency. Jay argues that should you get too many fee choices going it could confuse much less tech-savvy prospects who received’t know what possibility to decide on.
EMILY: I agree with you, I feel having numerous them is de facto complicated. I like a whole lot of the choices that they talked about in [the article]. Loads of the web sites I buy from, I buy rather a lot faster if they’ve one thing like Venmo or Amazon or Apple Pay as a result of it’s usually simpler to go in, my data is already in there as soon as I log in, after which I’m completed, I’ve already bought it. So for issues like that I’ve loved these extra methods to checkout however such as you stated I’ve been in checkouts the place there are simply layers and layers of various choices and I simply assume ‘that is an excessive amount of work’ and transfer on to one thing else. And I feel there must be a wholesome stability and a pleasant design on the way you wish to showcase all of these choices. As a result of typically they simply let each emblem below the solar sit there and also you form of should visually sift by all the pieces and it will get actually difficult.
IVONNA: I considerably disagree. I agree that there shouldn’t be each fee gateway below the solar as Emily stated. You don’t want it a whole lot of instances. I feel the primary factor to notice right here is that there are new applied sciences on the horizon and if we’ve discovered something about eCommerce it’s that if you don’t transfer with the instances or no less than pay attention to what’s occurring, you may be left behind. So if we’re speaking about crypto, proper now it appears very sketchy, it appears very ‘I don’t know the way this works’, however 5-10 years from now one thing may occur and now we’re all utilizing crypto. So I don’t assume it’s unsmart to no less than have that on the radar. I feel the primary factor is to simply to be intentional about what you’re placing in your website that features the checkout. So you must know your prospects: Are they utilizing Apple Pay? Are they utilizing Amazon Pay? Then you’ll want to go away these up there as a result of should you don’t, like Emily stated, you’re going to lose a buyer.
Jay’s recommendation for cryptocurrency is to search out out what he purchased after which purchase something however that. He admits he doesn’t know a lot about cryptocurrency besides that he’s misplaced cash in it however he tells Ivonna “over my lifeless physique” will we be utilizing cryptocurrency completely within the subsequent 10 years. He additionally factors out that he doesn’t perceive how the fluctuating tendency of cryptocurrency will likely be economically acceptable for eCommerce. As an example, should you purchased one thing for $10, the corporate will obtain $10 and the worth of these {dollars} will stay comparatively fixed whereas if a buyer pays 10 cryptocoins for a product the corporate might obtain cryptocoins that drop in worth shortly and are now not definitely worth the worth of the product.
Ivonna identified that the US Mint is discontinuing the penny in 2023 so clearly there are adjustments occurring in the way in which we’re utilizing cash. (Jay and Emily didn’t consider her so there are sources linked.) Jay acknowledged that issues are altering and that EYStudios’ purchasers must know what to do within the present local weather. He requested Ivonna what she would inform a shopper that sells high-end equestrian clothes, saddles, and different horse gear.
IVONNA: I’d positively suggest trying into the analytics and see what individuals are shopping for, what individuals are utilizing, and many others. Just like the article stated, cell buying is trending up persistently over the previous few years. But when I had been to say what do you completely want? I’d say Amazon Pay, PayPal, after which no matter default fee methodology supplier as a result of you must cowl the usual folks. Individuals are not totally unfamiliar with inputting their data and creating an account on your website so ensuring that that stuff remains to be there may be essential. However should you needed to do one thing like a digital pockets positively Amazon Pay and Paypal. I feel these are the most typical ones proper now so I’d go along with these should you’re going that route. Cryptocurrency? No. I don’t even assume there’s integrations for that but.
EMILY: I’d additionally think about Apple Pay. I feel PayPal is definitely diminishing rather a lot, I’ve heard a whole lot of retailers are pondering of eliminating that and possibly changing it with one thing else. And possibly it’s a generational factor however I feel individuals are form of phasing out of PayPal and transferring towards different avenues like Venmo or issues like that.
IVONNA: I feel what additionally performs a component in that is that individuals are extra conscious of safety ranges. Nowadays particularly with the pandemic and a whole lot of information breaches and all. Individuals are turning into extra conscious of which fee gateways are safe which positively components in.
Jay factors out that he feels that the older era might have a tougher time coming to belief these digital wallets and so he agrees that it is very important have commonplace choices accessible. He then requested what Emily and Ivonna considered the article’s purchase now pay later dialogue and in the event that they use any of these providers. Neither of them did however they really useful that eCommerce websites needs to be providing this selection if they’ve bigger, pricier merchandise that might make sense to pay for over time.
We then moved into the subsequent article, “‘Shoppers crave experiences’: How AR has advanced past mere try-on” from Retail Dive. This text mentioned the growing reputation of augmented actuality on eCommerce websites to extend shopper engagement. Jay requested if both Ivonna or Emily have used AR for buying something.
IVONNA: I’ve. I needed to buy furnishings and Amazon has the AR view in your room. And it’s not simply Amazon there’s just a few different locations that do that as nicely however I completely love that characteristic. I’m a visible particular person so if I can see precisely the place it’s going to slot in the area earlier than I even purchase it, I’m like ‘sure!’ Every little thing has to look good, I’m that particular person. So positively good for furnishings. That’s actually the one expertise I’ve had however I’m enthusiastic about AR simply primarily based on that one expertise. So I can positively see that engagement fee of fifty% talked about within the article as a result of it’s simply cool.
EMILY: I’m conscious of the furnishings AR however I’ve really used it for make-up. I can’t keep in mind what model it was nevertheless it was totally different coloured lipsticks. And I believed ‘oh that is just like the Snapchat factor the place you may attempt on totally different make-up appears to be like’ and I used to be like ‘why not? I’ve a couple of minutes’. I had a good time and it was tremendous enjoyable. Funnily sufficient, I didn’t really convert however I feel that form of goes into what my principle is. I feel the conversion is predicated on the truth that should you’re utilizing [AR] you’re very doubtless already enthusiastic about making that conversion. Whereas I used to be utilizing it to see how the AR labored. My objective wasn’t to see if the make-up regarded good on me, it’s simply the way it works typically.
Jay agrees that until you’re already within the product you’re most likely not going to spend the time to interact with one thing that’s completely AR. Emily additionally identified that simply because there’s a excessive conversion fee on augmented actuality doesn’t imply that there’s no worth in good video content material, good imagery, and a superb social media presence. “You don’t should create the subsequent Pokemon Go to achieve success,” she stated. AR at the moment is relevant to very particular verticals however Emily suspects that it’ll develop sooner or later identical to cryptocurrency.
The final article we mentioned throughout this week’s episode is from DigitalCommerce360, “DC360 lowers projected 2021 on-line vacation gross sales development to 10.5%.” This text discusses that the five-day stretch between Thanksgiving and Cyber Monday didn’t attain projected figures resulting in the corporate tempering its general forecast for the vacation season. Consultants within the article cite earlier buying this yr because the supply for the drop in gross sales in the course of the typical buying weekend. Emily agrees that she did a whole lot of her buying earlier within the buying season this yr however did perform a little buying on Cyber Monday. Ivonna additionally feels as if she contributed to those decrease numbers with nearly all of her buying being completed earlier this yr. She additionally talked about that she did extra buying in brick and mortar shops this yr resulting from provide chain points inflicting supply delays.
Jay additionally did extra of his buying in particular person this yr and will likely be taking his daughter buying in-person to assist pick one in all his spouse’s presents. He thinks that there’s nonetheless one thing magical about buying in particular person at Christmas, particularly with a child. He has fond recollections of going together with his step-dad to purchase presents for his mother and it was a bonding evening for them. Emily agrees and likewise has fond recollections of buying in-person along with her household whereas attempting to cover their carts from one another to maintain their presents a secret. Ivonna’s household was extra hardcore spending each weekend Christmas buying with all of her household at all the shops. As a lot as we love eCommerce right here at EYStudios, Jay does assume brick and mortar shops have the benefit within the recollections and vacation spirit class. Maybe, augmented actuality advances will change that. He closes out the podcast by hoping that we as people can maintain onto a few of the older methods of doing issues that introduced households collectively.
We hope you favored this episode of the Southern Fried eCommerce podcast, be sure to subscribe to get a glimpse into eCommerce information each week served Southern Fried model.
